NBC Sports and Kentucky Derby Hit the Road with Interactive Experience to Inspire Fans to Host Their Own Derby Parties

The experience will include Kentucky Derby-themed activities with partners Woodford Reserve, vineyard vines, and TwinSpires.com and will make stops in multiple cities including Cincinnati, Nashville, and NYC all leading up to the 149th Kentucky Derby

Coverage of the 149th Kentucky Derby Begins at Noon ET, Sat., May 6, on NBC and Peacock

STAMFORD, Conn. – April 26, 2023 – NBC Sports and the Kentucky Derby have launched an interactive tour highlighting the activities and pageantry associated with the Kentucky Derby to inspire fans to host their own Kentucky Derby parties ahead of the 149th Kentucky Derby on Saturday, May 6, 2023

In partnership with Woodford Reserve, vineyard vines and TwinSpires.com, fans will be able to experience the special drinks, traditional fashion, and wagering that are synonymous with the Kentucky Derby, including:

  • Drinks: Drink mint juleps and mocktails courtesy of Woodford Reserve.
  • Fashion: vineyard vines is back for their 13th year as the Official Style of the Kentucky Derby. Discover the new Derby Collection, receive giveaways and don a fascinator at the trailer’s rose replica photo op.
  • Wagering: Learn more about the contenders and betting options for this year’s race with TwinSpires.com and take photos at the trailer’s custom Churchill Downs photo op.

Leading up to the Kentucky Derby on Saturday, May 6, the experience will make stops in five cities following yesterday’s kickoff appearance in Dallas, Texas:

  • Nashville, Tenn., today, April 26, and tomorrow, April 27
  • Cincinnati, Ohio, on April 29
  • Baltimore, Md., on May 2
  • New York, N.Y., on May 4
  • Louisville, Ky., on Derby Day (May 6)

All fans that visit the experience can enter for the chance to win the “Ultimate Kentucky Derby Watch Party at Home” and learn more about hosting their own Kentucky Derby party at https://www.kentuckyderby.com/party.

NBC Sports’ coverage of the 149th Kentucky Derby will be presented on Sat., May 6, at Noon ET on NBC and Peacock.



Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby,the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September, and the Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.


The $3 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the longest continually-held major sporting event in North America and the first leg of horse racing’s Triple Crown series. Also known as, “The Run for the Roses®” and “The Most Exciting Two Minutes in Sports®,” the Kentucky Derby is the most attended horserace in the nation. This year, the Kentucky Derby will take place on May 6, 2023. For more information, please visitwww.KentuckyDerby.com.