Churchill Downs Incorporated Acquires the Assets of Bluff Media, Adds Leading Multimedia Poker Content Company to its Portfolio

Churchill Downs Incorporated (“Company”) (NASDAQ:  CHDN) announced today that it acquired the assets of Bluff Media, an Atlanta-based multimedia poker content, brand and publishing company.  Terms of the sale were not disclosed.

Bluff Media’s assets include:

  • the industry-leading poker periodical, BLUFF Magazine;
  • BLUFF Magazine’s online counterpart, BluffMagazine.com;
  • ThePokerDB, a comprehensive online database and resource that tracks and ranks the performance of poker players and tournaments;
  • A variety of leading blogs, forums, news and editorial content, and tournament and player rankings designed to serve the in-depth content interests of poker enthusiasts throughout the United States; and
  • Various URL’s, including Bluff.com and BluffPoker.com.

In addition to the Company’s intention to further expand and build upon Bluff Media’s current content and business model, the Company believes this acquisition potentially provides it with new business avenues to pursue in the event there is a liberalization of state or federal laws with respect to Internet poker in the United States. 

Bluff Media is a multimedia poker content, brand and publishing company, and has never engaged in real money gaming.  Bluff Media’s co-presidents, Eddy Kleid and Eric Morris, and vice president of online operations, Jeff Markley, will continue in their current roles.