Offers Kindle Fire and $250 for Referring Friends to Online Wagering Service, the official advance-deposit wagering service for Churchill Downs Incorporated (NASDAQ: CHDN), is offering its players a major incentive for encouraging their friends to use The “Fire Up 5” program will reward players who refer five friends to in 2012 with a Kindle Fire tablet and $250 in cash.

“We appreciate viral marketing efforts by our players and are happy to reward them through this program,” Vice President of Marketing Jeremy Clemons said.  “More than 40 percent of new accounts at are players who were referred by their friends. The fact that such a large number of our players recommend illustrates that we deliver on our promise to provide leading product innovation and an unmatched value for our customers.”

In addition to the $250 in cash, the “Fire Up 5” program will reward players with a Kindle Fire tablet.  The Kindle Fire will provide players the convenience of playing horse racing from virtually anywhere Internet service is available.  The Kindle Fire is fully compatible with’s featured wagering experiences, TwinSpiresTV and TwinSpires Express. The Kindle Fire is also compatible with TwinSpires Mobile, which allows players to use both smartphones and tablet computers to review handicapping information, place wagers, and watch live racing.

“We chose to include the Kindle Fire in this promotion because tablet computers give our customers an easy, portable way to watch and wager on horse racing any time, any place,” Clemons added.  “’s platforms are continually being optimized for compatibility with the latest mobile and tablet devices.”

Complete details for the program including terms and conditions are available at

Customers may open a TwinSpires account and wager through their TwinSpires accounts online at or via telephone by dialing 1-877-SPIRES-1 (1-877-774-7371). Customers may deposit funds into their TwinSpires accounts at any time via their phone, the TwinSpires website or postal mail.  TwinSpires charges no fees to register, to wager, or to maintain an account, and TwinSpires offers live video streaming of races as well as free race replays and free past performances to all wagering customers.