Churchill Downs Unveils Kentucky Derby 134 Logo

Officials at Churchill Downs today unveiled the official event logo for the 134th edition of the world-famous Kentucky Derby Presented by Yum! Brands (Grade I), which is scheduled for Saturday, May 3, 2008, at the legendary racetrack in Louisville, Ky. The logo unveiling marked the official kick-off to Churchill Downs’ “Halfway to Derby” party, which will take place on Saturday, Nov. 3. Churchill Downs is starting the six-month countdown to the 2008 Kentucky Derby with a variety of special on-track promotions, including live music and a hat contest.

The official Kentucky Derby 134 event logo was designed by artists for The Game, a sports merchandising company that produces officially licensed Kentucky Derby and Kentucky Oaks apparel, gift items and collectibles and has previously worked with Churchill Downs and the racetrack’s licensing agency, IMG Worldwide, to develop a variety of Kentucky Derby-branded products.

The official event logo for Kentucky Derby 134 features a Thoroughbred racehorse and jockey, outlined in vibrant springtime shades of pink, orange and red, set against a deep blue background that includes a stylized version of Churchill Downs’ famed Twin Spires, the same symbols now used as the corporate trademark of Churchill Downs and its parent company, Churchill Downs Incorporated. The racehorse’s saddle towel bears the number “134,” to commemorate the 134th running of the “Greatest Two Minutes in Sports.”

“The Kentucky Derby is all about color, energy, and an enthusiastic celebration of one of our nation’s most respected and beloved sporting events,” said Churchill Downs President Steve Sexton. “We believe the 2008 Kentucky Derby logo conveys those qualities in a bright, distinguishing manner that will excite and energize Derby fans already looking forward to another Kentucky Derby weekend in May 2008.”

Churchill Downs utilized consumer focus groups during the logo selection process and incorporated customers’ feedback in the final design. The event logo will adorn all officially licensed merchandise and a variety of products and promotional materials associated with Kentucky Derby 134.

In conjunction with the official Kentucky Derby 134 logo unveiling, Churchill Downs today launched a one-of-a-kind Kentucky Derby and Oaks ticket offer that gives Visa Signature cardholders exclusive access to premier tickets and a VIP experience during the 2008 “Run for the Roses.”

“Churchill Downs is excited to work with Visa, an official sponsor of the Kentucky Derby and one of our valued corporate partners, to offer this unique opportunity for Visa Signature cardholders,” said Sexton. “Every year, there is an insatiable demand for Kentucky Oaks and Kentucky Derby tickets, and one of the best ways to reserve a premium seat right now is to take advantage of this special ticket offer through the Visa Signature Card program. We look forward to welcoming Visa Signature cardholders as honored guests for the running of America’s greatest horse race and hope that they enjoy all of the remarkable fashion, food, fun and colorful competition sure to be associated with Kentucky Derby 134.”

Visa Signature cardholders can purchase premium experience packages that include reserved clubhouse seats for the 2008 Kentucky Derby and Kentucky Oaks, access to exclusive hospitality areas, food and beverages, and nearby parking with complimentary shuttle service to Churchill Downs. The Visa Signature card VIP Kentucky Derby 134 ticket packages provide reserved Kentucky Derby and Kentucky Oaks seats for two persons, are priced at $2,550 (limit five packages per customer) and are available for purchase by Visa Signature cardholders beginning Friday, Nov. 2. Visa Signature cardholders can visit for information and to purchase their VIP Kentucky Derby 134 ticket packages.

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Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 134th running of the Kentucky Derby on May 3, 2008. The track’s 2007 Fall Meet is underway and continues through Nov. 24. Churchill Downs has hosted the Breeders’ Cup World Championships a record six times. Information about Churchill Downs can be found on the Internet at